Wednesday, 27 March 2019

What is your favourite crisp? Get some academic research on all things crisp related!


A TV programme recently revealed a poll of the nation's favourite crisp. Look at this infographic from the BBC to see where your favourites score!

How many crisps do we eat?

Statista has some interesting data on crisps consumption and markets.It recorded that Walkers ranked first with its sales volume amounting to approximately 77 million kilograms of sold crisps in 2017.

The average household purchase per person per week of crisps and potato snacks in the United Kingdom (UK) from 2006 to 2016/17 remained fairly steady with an average of 55 grams of crisps per person per week consumed.


Data for this was taken from Family Food Surveys conducted by the UK government. Original datasets can be downloaded form the 1970s onwards tracking amount consumed and average household expenditure.These include data by region and socio economic position. Interestingly these show in the early 1970s average 20gs were consumed per person per week, rising to 69g in the mid 1990s and falling back since to 50 gs


Does advertising effect consumption?

Interesting analysis from NHS of a series of surveys

Sustain has produced publications which have focussed on the marketing practices of junk food manufacturers to school children

Another factor is increasing size of packets. This Cochrane review from the University of Cambridge found using data from 72 studies and over 6,700 participants, showed that people consume more food and non-alcoholic drink when offered bigger portions, bigger packaging, or bigger tableware rather than smaller sizes,


The location of crisps in the shops also effects consumption. This 2018 study from the University of Cambridge found that if packets were located near the checkout people bought and ate more chocolate and crisps


Locate more medical research on crisps, junk food consumption and health using PubMed 
and NHS evidence . This has abstracts of articles, plus NHS guidelines and analysis





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