For the economist
Consider how much people spend on Valentines Day
National Retail Federation (USA)
Gives the data that in 2020 American consumers are expected to spend $196 up 30% to 2019. One of the fastest rising markets is gifts for pets! 27% of those who celebrate buy a gift for pet. Get further details from the website!
They have a very good data resources center.
with gift trends and demographics of those who but. Find out who is the most generous.!
for the UK. Statista has data. Remember to check the methodology of any surveys.
they quote a Savvy survey of shoppers on what they spend and what they hope to get
Ibisworld has a good infographic on spending in 2019
£391 million on eating out and £62 million on cards
Search SSRN papers to find examples of economic articles on the topic.
For social historians and romantics
Some great examples of historic cards can be found on many online libraries and museums
You can search the V&A Collections database to get a taste
The NYPL gallery has some cute examples
BBC history magazine has a short potted history to the celebrations
V&A showcases some of its Victorian examples
however for a different side use the Postal Museum site to see some vinegar valentines you certainly wont want to receive!
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